5 Google Search Console Reports Real Estate Investors

Google Search Console is a powerful tool that provides valuable insights into how your website is performing in search results. With the right knowledge, you can use this tool to optimize your website and improve your search engine rankings. In this post, we’ll take a look at five key Search Console reports you need to understand.

Performance Report

The Performance report is one of the most important reports in Search Console. It provides detailed data on how your website is performing in search results, including the number of clicks, impressions, click-through rates (CTR), and average position for each page and keyword.

Using this report, you can identify which pages and keywords are driving the most traffic to your website, and which ones need improvement. You can also analyze the performance of your website over time and see how changes to your website impact your search engine rankings.

Coverage Report

The Coverage report provides an overview of how many of your website’s pages Google has indexed and which ones are experiencing issues. It includes data on crawl errors, indexation issues, and mobile usability issues.

By analyzing this report, you can identify which pages are not being indexed by Google and take steps to address any crawl errors or indexation issues. You can also identify any mobile usability issues that may be impacting your website’s rankings.

Mobile Usability Report

The Mobile Usability report provides data on how well your website is optimized for mobile devices. It includes information on mobile-friendly pages, page loading speeds, and mobile usability issues.

With mobile searches accounting for more than half of all searches, it’s essential that your website is optimized for mobile devices. By analyzing the Mobile Usability report, you can identify any issues that may be impacting your website’s mobile performance and take steps to address them.

The Links report provides data on the external and internal links that point to your website. It includes information on the total number of links, the linking domains, and the anchor text used in the links.

By analyzing this report, you can identify which pages on your website have the most external links, which domains are linking to your website, and the anchor text used in the links. This information can help you identify opportunities to improve your website’s link profile and increase your search engine rankings.

URL Inspection Tool

The URL Inspection tool allows you to view detailed information about a specific page on your website, including its crawl status, indexation status, and any issues that may be impacting its performance in search results.

Using this tool, you can identify any issues that may be impacting a specific page on your website and take steps to address them. You can also request that Google recrawl and index the page if necessary.

In conclusion, Google Search Console provides valuable insights into how your website is performing in search results. By understanding the five reports outlined in this post, you can identify opportunities to optimize your website and improve your search engine rankings.