Not all real estate investor keywords are worth going after. Some keywords rank better than others to attract motivated sellers to your real estate investor websites. Some keywords attract tire kickers and leads who waste your time getting full retail prices. They are looking to get the most cash for their property and aren’t going to listen to your offers.
In this post, we will show you how to find the right keywords to go after to rank your website. Lets being.
The different types of real estate investor keywords
If you are familiar with SEO you know that not all keywords are created the same. Some keywords are harder to rank for and will bring more traffic to your website.
Some keywords are easier to rank for but don’t bring as much traffic. But that isn’t to say they aren’t worth going after.
As with anything in life we are looking for quality of keywords, not quantity.
The biggest thing you should look for when selecting is the intent.
Targeted Motivated Seller Keywords
A targeted keyword is one that is going after a motivated seller in a very specific situation. You know that if they search for that particular keyword the chances of them being motivated to sell their house is high.
Here are some examples…
- “Sell my inherited house fast”
- “How to stop foreclosure“
- “Sell my house from divorce“
Generally speaking, these keywords are harder to rank for because they have a lot of competition from other investors.
The best way to rank for these keywords is to have 1 page on your website that is optimized for the keyword and then build backlinks to the page.
General Motivated Seller Keywords
These are keywords that are broad and generalized to leads who might be looking to sell their house the untraditional way. You must be careful to not target keywords that retail house buyers would be searching.
Here is an example
Good general motivated seller keyword: “Sell my house fast Portland Oregon”
Bad general motivated seller keyword: “Sell my house Portland Oregon”
The difference between the two keywords is the word “fast”. This shows the motivation the seller has to sell their house and that they have a need outside what a traditional real estate agent can provide.
Another example of these types of keywords are
- “We buy houses”
- “Sell my house fast”
- “Cash for houses”
- “Sell my house with no fees”
These keywords are similar to the targeted ones because there will be a lot of competition from other investors so it can be hard to rank for them.
Bonus Tip: when trying to rank for targeted and general keywords always include a location in your optimization strategy. Giving Google and the lead this information can help your rankings big time. For instance, instead of targeting “we buy houses” you should target “we buy houses Denver”.
Long Tail Real Estate Investor Keywords
The final type of keyword is a long-tail keyword. This is by far one of my favorite keywords to try and rank for.
Long tail keywords just mean they are usually longer than other keywords. They are what a user might actually type in when thinking of their problem.
For example: “How do I sell a house I inherited but I live out of state”.
I love long tail keywords because you can get a better sense of the issue the lead is going through when they type in exactly what they are thinking.
Generally speaking, long tail keywords are much easier to rank for. If you are in a market with less than 100,000 people you can rank on the first page in a matter of weeks to months for a long tail keyword (if your page is SEO’d properly).
The biggest drawback to long tail keywords is you won’t get as much traffic from them because it takes a certain type of lead to type in the longer keyword.
But again, remember what I said about quality, not quantity.
You might own the number one ranking for “we buy houses” and get 1,000 clicks a month from it. But if 10 people opt-in as leads you are at a 1% conversion rate.
If you have 10 people a month come from a long tail keyword and 1 turns into a lead you are at a 10% conversion rate.
So it really just comes down to the math. You have to find a long tail keyword that shows a lead has a problem and is looking for a solution. If you can provide a page that answers that for them you should be able to get Google to rank it for you. The result is of course FREE traffic.
Which “Motivated Seller” Keywords Should I Target?
I never try and rank more than 3-5 keywords at a time so I can stay focused and know that my content and link building is going towards a strategic goal. We have to remember that not all keywords are created equal.
|Keyword||Avg. Monthly Searches (exact match only)||Competition||Suggested bid|
|home buyers||10K – 100K||0.41||13.92|
|we buy any home||1K – 10K||0.62||25.3|
|how to sell your house||1K – 10K||0.88||14.13|
|how to sell your house fast||1K – 10K||0.82||25.45|
|how to sell a house||1K – 10K||0.73||11.34|
|how to sell your own home||1K – 10K||0.87||8.68|
|sell your own home||1K – 10K||0.9||7.69|
|house investor||1K – 10K||0.31||24.24|
|property buyers||1K – 10K||0.61||7.98|
|sell house quickly||1K – 10K||0.42||41.8|
|sell property online||1K – 10K||0.56||3.6|
|we buy any house||1K – 10K||0.91||40.24|
|buying homes cash||1K – 10K||0.22||23.23|
|how to sell a house fast||1K – 10K||0.63||20.63|
|buy my house||1K – 10K||0.73||22.35|
|buy my home||1K – 10K||0.31||14.32|
|we buy homes||1K – 10K||0.78||30.4|
|we buy ugly houses||1K – 10K||0.86||40.5|
|quick house sale||1K – 10K||0.61||38.91|
|sell my house fast||1K – 10K||0.77||46.15|
|cash for houses||1K – 10K||0.88||35.39|
|sell house fast||1K – 10K||0.82||37.7|
|home investors||1K – 10K||0.85||32.47|
|house cash buyers||100 – 1K||0.89||26.3|
|how to sell your property fast||100 – 1K||0.17||1.08|
|best way to sell your house||100 – 1K||0.85||19.87|
|sell your own property||100 – 1K||0.89||6.15|
|sell my house myself||100 – 1K||0.84||13.47|
|sell a home fast||100 – 1K||0.51||36.54|
|sell your property quick||100 – 1K||0.19||27.53|
|selling your home as is||100 – 1K||0.95||20.53|
|selling property privately||100 – 1K||0.91||5.25|
How to perform real estate investor keyword research
There are a ton of services out there that will show you keyword predictions. But I ALWAYS start with the source of all the data (Google).
Google will force you to create a Google Ads account before you can use the tools. Don’t worry (it won’t charge you).
Step-1: Log in and visit the keyword planner tool.
Step-2: Choose “Find keywords” or “Get search volume and forecasts”
Not sure which to choose? Pick find keywords if you aren’t sure which keywords you should be targeting (this is what I use 80% of the time). Choose Get search volume in forecasts if you have a couple keywords that are closely related and you want to see which one will win.
Step-3: Type in a general keyword to start getting some data
This is what you are going to use to seed Google with some data. You are telling Google you want a list of related keywords around this topic.
Pro-tip: Don’t use a location like your city as it will narrow down the results
Step-4: Start analyzing real estate investor keywords
Now the fun begins. Scroll through this list of keywords and start picking ones that meet your criteria. You are looking for the following
- Avg. monthly searches in the 1k range
- Competition is medium to high
- Top of page bid is whatever you can afford
Save those keywords in a list somewhere and start picking the 2-3 you want to start to try and rank for.
Optional Step-5: If you have an idea around two closely related keywords
You have two options when using the Keyword Planner tool. If you choose the “Get search volume and forecasts” you can see how the two keywords stack up against each other.
Once you put in the keywords you will get a competitive analysis and it should become clear which keyword to go after.
From this example, the “sell my house fast” keyword gets more clicks and more impressions.
The Google Suggest Hack
Google gives us more data than what is in the keyword planner tool. Nearly every time you do a keyword search you can scroll to the bottom of the results and Google will tell you which keywords are closely related.
These are what I like to use for my LSI keywords. If you are struggling to rank for a keyword you can get some ideas of long tail or localized keywords at the bottom of the page.
Check out the gif below to find some Google suggests keywords.
Other Services For Keyword Research For Real Estate Investors
Like I mentioned above, there are a ton of tools that do the same thing I just showed you with Google Keyword Planner.
I will list a bunch of my favorite tools for doing some competitive keyword research.
Ubbersuggest was purchased by Neil Patel and completely redone. It’s a much better tool then it was before. You can use negative keywords (words you want to exclude) and get the same data as Keyword Planner.
For some investors, this interface is cleaner and easier to understand.
Just like the rest.
I wouldn’t opt into their demo or anything. Their sales team is pretty aggressive.
This is a great tool to find closely related and local keyword search data. I like how you can look within YouTube data as well.
I could list a lot more options but I haven’t used many outside of these 4.
Wrapping It Up
Keyword research is really that simple.
The hardest part about keyword research for real estate investors is picking a keyword and staying focused on doing everything you can to optimize it. Investors (and entrepreneurs in general) get shiny object syndrome and get it in their head that there is something better out there.
What I find works for me is to do a bunch of keyword research until I feel confident in my research. To me, confidence is I have a clear strategy for how I am going to rank for that keyword and how I can beat the competition. If I am unsure, I will likely find a different keyword.
Once you have your keywords picked out it’s time to optimize your pages for them. Go here to learn everything you need to know about on-page SEO.