Not all real estate investor keywords are worth going after. Some keywords rank better than others to attract motivated sellers to your real estate investor websites. Some keywords attract tire kickers and leads who waste your time getting full retail prices. They are looking to get the most cash for their property and aren’t going to listen to your offers.
In this post, we will show you how to find the right keywords to go after to rank your website. Lets being.
The different types of real estate investor keywords
If you are familiar with SEO you know that not all keywords are created the same. Some keywords are harder to rank for and will bring more traffic to your website.
Some keywords are easier to rank for but don’t bring as much traffic. But that isn’t to say they aren’t worth going after.
As with anything in life we are looking for quality of keywords, not quantity.
The biggest thing you should look for when selecting is the intent.
Targeted Motivated Seller Keywords
A targeted keyword is one that is going after a motivated seller in a very specific situation. You know that if they search for that particular keyword the chances of them being motivated to sell their house is high.
Here are some examples…
“Sell my inherited house fast”
“How to stop foreclosure”
“Sell my house from divorce”
Generally speaking, these keywords are harder to rank for because they have a lot of competition from other investors.
The best way to rank for these keywords is to have 1 page on your website that is optimized for the keyword and then build backlinks to the page.
General Motivated Seller Keywords
These are keywords that are broad and generalized to leads who might be looking to sell their house the untraditional way. You must be careful to not target keywords that retail house buyers would be searching.
Here is an example
Good general motivated seller keyword: “Sell my house fast Portland Oregon”
Bad general motivated seller keyword: “Sell my house Portland Oregon”
The difference between the two keywords is the word “fast”. This shows the motivation the seller has to sell their house and that they have a need outside what a traditional real estate agent can provide.
Another example of these types of keywords are
“We buy houses”
“Sell my house fast”
“Cash for houses”
“Sell my house with no fees”
These keywords are similar to the targeted ones because there will be a lot of competition from other investors so it can be hard to rank for them.
Bonus Tip: when trying to rank for targeted and general keywords always include a location in your optimization strategy. Giving Google and the lead this information can help your rankings big time. For instance, instead of targeting “we buy houses” you should target “we buy houses Denver”.
Long Tail Real Estate Investor Keywords
The final type of keyword is a long-tail keyword. This is by far one of my favorite keywords to try and rank for.
Long tail keywords just mean they are usually longer than other keywords. They are what a user might actually type in when thinking of their problem.
For example: “How do I sell a house I inherited but I live out of state”.
I love long tail keywords because you can get a better sense of the issue the lead is going through when they type in exactly what they are thinking.
Generally speaking, long tail keywords are much easier to rank for. If you are in a market with less than 100,000 people you can rank on the first page in a matter of weeks to months for a long tail keyword (if your page is SEO’d properly).
The biggest drawback to long tail keywords is you won’t get as much traffic from them because it takes a certain type of lead to type in the longer keyword.
But again, remember what I said about quality, not quantity.
You might own the number one ranking for “we buy houses” and get 1,000 clicks a month from it. But if 10 people opt-in as leads you are at a 1% conversion rate.
If you have 10 people a month come from a long tail keyword and 1 turns into a lead you are at a 10% conversion rate.
So it really just comes down to the math. You have to find a long tail keyword that shows a lead has a problem and is looking for a solution. If you can provide a page that answers that for them you should be able to get Google to rank it for you. The result is of course FREE traffic.
Which “Motivated Seller” Keywords Should I Target?
In a recent post, I show you how to conduct keyword research for real estate investor keywords. But for this post, I will simply give you a few of my favorite motivated seller keywords.
I never try and rank more than 3-5 keywords at a time so I can stay focused and know that my content and link building is going towards a strategic goal. We have to remember that not all keywords are created equal.
|Keyword||Avg. Monthly Searches (exact match only)||Competition||Suggested bid|
|home buyers||10K – 100K||0.41||13.92|
|we buy any home||1K – 10K||0.62||25.3|
|how to sell your house||1K – 10K||0.88||14.13|
|how to sell your house fast||1K – 10K||0.82||25.45|
|how to sell a house||1K – 10K||0.73||11.34|
|how to sell your own home||1K – 10K||0.87||8.68|
|sell your own home||1K – 10K||0.9||7.69|
|house investor||1K – 10K||0.31||24.24|
|property buyers||1K – 10K||0.61||7.98|
|sell house quickly||1K – 10K||0.42||41.8|
|sell property online||1K – 10K||0.56||3.6|
|we buy any house||1K – 10K||0.91||40.24|
|buying homes cash||1K – 10K||0.22||23.23|
|how to sell a house fast||1K – 10K||0.63||20.63|
|buy my house||1K – 10K||0.73||22.35|
|buy my home||1K – 10K||0.31||14.32|
|we buy homes||1K – 10K||0.78||30.4|
|we buy ugly houses||1K – 10K||0.86||40.5|
|quick house sale||1K – 10K||0.61||38.91|
|sell my house fast||1K – 10K||0.77||46.15|
|cash for houses||1K – 10K||0.88||35.39|
|sell house fast||1K – 10K||0.82||37.7|
|home investors||1K – 10K||0.85||32.47|
|house cash buyers||100 – 1K||0.89||26.3|
|how to sell your property fast||100 – 1K||0.17||1.08|
|best way to sell your house||100 – 1K||0.85||19.87|
|sell your own property||100 – 1K||0.89||6.15|
|sell my house myself||100 – 1K||0.84||13.47|
|sell a home fast||100 – 1K||0.51||36.54|
|sell your property quick||100 – 1K||0.19||27.53|
|selling your home as is||100 – 1K||0.95||20.53|
|selling property privately||100 – 1K||0.91||5.25|
What To Do With These Motivated Seller Keywords
The first step is to put these keywords in some sort of rank tracking software. If you are a Carrot client they have a keyword ranking tool built into their Content Pro plan and above.
Now it’s time to start optimizing each page you want to rank for with a specific keyword.
On-page SEO involves the content on the page and the page’s structure to give Google all the information it needs to serve up your website to a searcher.
Remember, SEO takes time and persistence, if you change the content of the page it can take 2-3 weeks for Google to recognize the change and give your page a new ranking.
If you are struggling to rank your Carrot website, drop me a comment below.