Real Estate Investor Marketing Scorecard
I am a big fan of the #buildinpublic trend on Twitter. If this is your first time encountering this idea or term it is a way to publicly document and talk about what you are building with honesty and transparency.
I am a big believer that the real estate investment industry needs more honesty and transparency. In an attempt to practice what I preach, I intend to dogfood a small side project I made last year and keep a public spreadsheet up to date with marketing numbers from my Carrot website.
I wrote about the small side project (REI Scorecard) on this blog. This is a simple spreadsheet I created for real estate investors to track their marketing KPIs.
Follow along if you love real estate investing, marketing and data.
Why am I doing this?
I am becoming obsessed with documenting things I am working on. I would have found this really valuable when I was starting my real estate marketing journey. Everyone writes cookie-cutter blog posts that regurgitate the same semi-useful information in order to rank on Google. I always wanted to see actual data and insights.
So if you find this blog, page, and spreadsheet, I hope you find it valuable.
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