Real Estate Investor Marketing Scorecard

Real Estate Marketing KPIs

Follow along as I post my public scorecard.

I am a big fan of the #buildinpublic trend on Twitter. If this is your first time encountering this idea or term it is a way to publicly document and talk about what you are building with honesty and transparency.

I am a big believer that the real estate investment industry needs more honesty and transparency. In an attempt to practice what I preach, I intend to dogfood a small side project I made last year and keep a public spreadsheet up to date with marketing numbers from my Carrot website.

I wrote about the small side project (REI Scorecard) on this blog. This is a simple spreadsheet I created for real estate investors to track their marketing KPIs.

Follow along if you love real estate investing, marketing and data.

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Why am I doing this?

I am becoming obsessed with documenting things I am working on. I would have found this really valuable when I was starting my real estate marketing journey. Everyone writes cookie-cutter blog posts that regurgitate the same semi-useful information in order to rank on Google. I always wanted to see actual data and insights.

So if you find this blog, page, and spreadsheet, I hope you find it valuable.

You can also keep up with my regular updates on this blog and consider subscribing to the newsletter below๐Ÿ‘‡ for more updates.

Grab Your Copy Of A Wholesaler KPI Sheet

Need help tracking your marketing performance and conversion rate?

You can grab the exact copy of this spreadsheet at