Top 5 Keywords By Conversion Rate For Real Estate Investors

Real estate investing is a highly competitive market, and finding motivated seller leads is crucial for success. One of the most effective ways to generate leads is by targeting specific keywords in your marketing efforts. In this blog post, we will discuss the top five highest-converting keywords for real estate investors targeting motivated seller leads, based on data from credible sources.

“Sell My House Fast”

According to data from Google Ads, “sell my house fast” is one of the highest-converting keywords for real estate investors. This keyword has a high intent-to-purchase, meaning that the people who use this keyword are actively looking to sell their houses quickly. In addition, this keyword tends to have a lower cost per click than other real estate keywords, making it an attractive option for investors on a budget.

To effectively target this keyword, investors should focus on creating ad copy that emphasizes the speed of their buying process. For example, “We can buy your house in as little as seven days” or “No need to wait for months to sell your house, we can close in just a few weeks.” This messaging will appeal to sellers who are looking to get rid of their property quickly.

“Cash Home Buyers”

Another high-converting keyword for real estate investors is “cash home buyers.” This keyword is particularly effective for investors who have the capital to purchase properties outright, as it appeals to sellers who are looking for a quick and hassle-free sale. In addition, this keyword tends to have a high search volume, meaning that there are a lot of potential leads to be generated.

Investors who are targeting this keyword should focus on creating messaging that emphasizes their ability to make cash offers and close quickly. For example, “We buy houses for cash and can close in as little as two weeks” or “No need to deal with banks or lenders, we have the cash to buy your house today.”

“We Buy Ugly Houses”

While it may seem counterintuitive, the keyword “we buy ugly houses” is actually a highly converting keyword for real estate investors. According to data from Google Ads, this keyword has a higher click-through rate than other real estate keywords, meaning that it is more likely to generate leads. This is likely because the term “ugly” appeals to sellers who have properties that are in disrepair or in need of significant renovations.

Investors who are targeting this keyword should focus on creating messaging that emphasizes their ability to buy houses in any condition. For example, “No matter how ugly your house is, we’ll make you an offer” or “We specialize in buying houses that need work, so you don’t have to worry about fixing it up.”

“Stop Foreclosure”

For homeowners who are facing foreclosure, “stop foreclosure” is a highly converting keyword. This keyword has a high intent-to-purchase, as sellers who are facing foreclosure are often in a desperate situation and need to sell quickly. In addition, this keyword tends to have a lower cost per click than other real estate keywords, making it an attractive option for investors on a budget.

Investors who are targeting this keyword should focus on creating messaging that emphasizes their ability to help sellers avoid foreclosure. For example, “We can help you stop foreclosure and avoid damaging your credit” or “Don’t lose your home to foreclosure – we can help you sell your house quickly.”

“Inherited Property”

Finally, the keyword “inherited property” is a highly converting keyword for real estate investors. This keyword appeals to sellers who have inherited a property that they do not want or cannot afford to keep. In addition, this keyword tends to have a lower cost per click than other real estate keywords, making it an attractive option for investors on a budget.

Investors who are targeting this keyword should focus on creating messaging about probate, the process and local nuances that would help a potential seller.

Wrapping It Up

In conclusion, targeting these 5 keywords are likely going to give you the most bang for your marketing buck. That isn’t to say other keywords are bad, or not worth it. These keywords will have high competition and be expensive to run ads or rank #1 in organic search. But with the right high-quality content and focusing on building credibility in your business (doing what you say you will do) you can compete in Google and find success with your real estate investor marketing strategy.